Humor, cartooning and animation are combined to educate Washington State residents about the impacts and benefits of a summer construction project on a heavily traveled highway.
Regardless of how hard public agencies try and how many forms of traditional and mobile media are utilized, some number of people will still be caught off guard when encountering a temporarily closed highway or severe congestion. So kudos to the Washington State DOT for trying something a little different to help inform travelers.
Transportation communications expert Lloyd Brown also praises the video; he once worked on this project and mentions some of the challenges from a communicator’s perspective.
I too was involved with this project while working at WSDOT. One aspect I particularly enjoyed assisting with was securing approval from diverse groups to add wildlife crossings. The interstate bisects an elk “highway” which created unsafe conditions. The interstate also acted as a barrier to wildlife , resulting in an adverse impact on helping to keep Cascades wildlife populations genetically viable. At the time, it was one of the very few highway projects supported by the Sierra Club – a testament to the project leadership and staff. Learn more about the wildlife crossings coalition.
Here’s a screen shot from the video addressing the wildlife crossings, and extending of chain-up areas:
Here’s the video, and link to the project webpage for more information.